What is influencer marketing?
What is Influencer Marketing? We hear this question a lot.
In short, influencer marketing is simply marketing through influencers. It can be the promotion of products or brands that influencers are paid to recommend to their thousands of followers through social media.
We have no doubt about the power of influencermarketing. We've helped countless companies increase their revenue and brand awareness with influencer marketing.
An influencer is an influential person with a large following on social media, such as Instagram or YouTube. They post videos, images and stories to their many followers who faithfully follow these influencers. This could be because of their strong personalities, shared interests or passion for fitness, for example. Through social media, influencers can reach thousands of followers with their content.
The followers are loyal and highly engaged and the target audience therefore perceives the content being shared as authentic and interesting - even when a brand is being advertised, it is perceived as credible.
Instead of marketing directly to a large group of consumers, influencer marketing allows you to reach consumers with an influential person as a sender. With influencer marketing, brands reach the wider market in an organic way.
The numbers speak for themselves:
- 92% of consumers trust a personal recommendation!
- 54% use social media when researching new products!
- 49% of consumers rely on influencer recommendations!
- 1 in 3 have bought a product based on an influencer's sponsored content!
- Influencer Marketing generates an avg. ROI of almost 6 kroner!
How to get started with Influencer Marketing?
We help you reach the right audience with the relevant influencers.
To achieve an effective campaign, we put together the most optimal network of influencers that reaches the desired target audience.
We identify the right influencers and their followers that match your brand/product to create the best framework for success.
BOOST REVENUE WITH INFLUENCER MARKETING!